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Four ways to get customers to brag about your brand

很多公司高层不明白一个简单的“like”或是“follow”不足以形成用户的转化。社交媒体经理们需要从头开始建立方针战略。第一步是利用娱乐内容吸引用户,然后激励,转化,最终形成口碑营销!这个链接提供了一系列优秀的案例分析。

It seems many top-level managers do not understand that a simple “like” or “follow” is not engaging enough for their customers. Social media managers need to develop their strategy from the bottom up. Start with something entertaining to draw the customers, then incentives, engagement and ultimately getting your fans to promote your brand for you online! This link offers a great analysis with some case studies.

http://www.imediaconnection.com/article_full.aspx?id=30471

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