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Mcdonalds Twitter hashtags backfired!

有例子表明了通过社交媒体来了解你的粉丝的重要性。即使是知名的快餐连锁品牌麦当劳,也有人经常喜欢提出这个品牌的缺点。这给我们的提示是:经常监视你的标签和网上动态以及以最快的速度回复那些负面的反馈。

http://www.mediabistro.com/alltwitter/mcdonalds-twitter-ad-campaign-was-a-mcfail_b17961

A great example of how important it is to understand your fans on social media. For such a popular fast food chain, McDonalds also has some people who like to point out the ugly side of the brand. The lesson is to always monitor your tags and trends online and respond quickly to any negative feedback.

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