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Reward Advertising on Zynga

Zynga在Facebook上“行走江湖”已经4年多了,每个月都有数以亿计的粉丝与Zynga互动,玩得不亦乐乎。去年,Zynga进入中国并牵起了企鹅的小围脖,游戏化推广(Gamification)也受到更多关注与重视。通过购买或完成任务的方式获得虚拟货币,再将这些货币用到游戏道具上,指不定游戏中的某个环节或某件道具就是由广告主付费提供的。whatever,最终的目的还是实现销售!

Zynga has been operating for over four years on Facebook and has around 200 million active users each month. With their expansion into China on Tencent last year it seems relevant to see how “gamification” has been a great tool for social media marketing campaigns on Facebook. Virtual currency is created by either direct purchase or completing online tasks or incentives, often sponsored by companies creating addictive engaging content within the game and ultimately selling their products!

http://declandunn.com/2011/07/the-3-tiers-of-social-media-partnerships-and-virtual-currency-zynga-facebook/

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