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105,878 virtual years of farming!

二月 13, 2012 留下评论

我们曾到过游戏在facebook上的风靡,以及其相当给力的营销效果——获得更高的游戏积分与等级是人们永远的追求。你最喜欢的在线游戏是什么?推荐几个呗~

We posted last week the power of gaming on facebook – these statistics are mind-blowing! We’re curious to see what is your favourite game to play online?

http://www.digitalbuzzblog.com/facebook-games-stats/

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分类:Uncategorized

Air China in Sweden

二月 10, 2012 留下评论

国航、瑞典、美食,这3个词之间有什么共性吗?“都是两个字”这种初级的答案就忽略不计了吧。在国航的facebook页面上,你就能找到答案。从视频来看似乎不错,期待国航这次能做到美女、美景、美食的和谐统一。

What does Air China, Sweden and great food have in common? A tasty facebook and foursquare campaign! “Check out” this video!

http://www.digitalbuzzblog.com/air-china-facebook-check-ins/

http://v.youku.com/v_show/id_XMzUwNjYzMTg0.html

分类:Uncategorized

Using social media in your business

二月 10, 2012 留下评论

技巧高超,直戳要害——不要想歪,这是让社交媒体为你所用的法则。想看更多建议吗?请大力戳链接。“不是做社交媒体这件事,你要成为社交媒体”

10 great tips on how to use social media with your business! Well written and straight to the point. “Being social is something you are, not something you do!”

http://thebrandbuilder.wordpress.com/2012/02/08/10-things-you-still-need-to-know-about-social-media-social-business/

分类:Uncategorized

Love at Starbucks?

二月 10, 2012 留下评论

情人节马上就到了,空虚寂寞冷吗?想抓住最后的机会找人一起过节吗?去星巴克吧,免费咖啡和意外邂逅,哪一个都不可错过!街旁网的这项活动相当贴心,尤其是星巴克刚宣布涨价不久的现在。你平时玩街旁吗?在上面还发现了什么好玩的?和我们一起分享吧!

Want to find love on Valentine’s Day? Next week, check-in with Starbucks and they will show you some love with free coffee! You could also meet someone new who catches your eye! It will be interesting to see the success of this Jiepang campaign. We’re curious, have you ever used Jiepang and unlocked anything cool?

http://www.penn-olson.com/2012/01/30/jiepang-starbucks-valentines-day/

Check in for some love at Starbucks on Valentine's Day (Youku Video Link)

分类:Uncategorized

Small world?

二月 9, 2012 留下评论

你有没有觉得世界变得越来越小?由于社交媒体的出现,社交六度分割理论被缩小成了四度甚至三度。理论上,现在你只需通过3~4个人就能与任何一个陌生人建立联系。有没有发现,你微博里两个不同圈子的好基友,早就通过你暗自勾搭上了呢?

Do you think the world is becoming “smaller”? Social media connects people around the world so that it is probable that there are now roughly between three and four degrees of seperation. A friend of mine = 1 degree, A friend of theirs = 2 degrees, etc. The power of social media is amazing! Do you have any “small world” stories to share?

http://socialmediatoday.com/marketmesuite-app/395331/6-degrees-separation-now-its-only-3-thanks-facebook

分类:Uncategorized

Reward Advertising on Zynga

二月 9, 2012 留下评论

Zynga在Facebook上“行走江湖”已经4年多了,每个月都有数以亿计的粉丝与Zynga互动,玩得不亦乐乎。去年,Zynga进入中国并牵起了企鹅的小围脖,游戏化推广(Gamification)也受到更多关注与重视。通过购买或完成任务的方式获得虚拟货币,再将这些货币用到游戏道具上,指不定游戏中的某个环节或某件道具就是由广告主付费提供的。whatever,最终的目的还是实现销售!

Zynga has been operating for over four years on Facebook and has around 200 million active users each month. With their expansion into China on Tencent last year it seems relevant to see how “gamification” has been a great tool for social media marketing campaigns on Facebook. Virtual currency is created by either direct purchase or completing online tasks or incentives, often sponsored by companies creating addictive engaging content within the game and ultimately selling their products!

http://declandunn.com/2011/07/the-3-tiers-of-social-media-partnerships-and-virtual-currency-zynga-facebook/

分类:Uncategorized

History of Twitter

二月 8, 2012 留下评论

你知道一个关于twitter的有趣事实吗?20%的twitter用户是潜水党,而75%的内容仅由5%的用户创造,大部分用户都是热爱八卦的围观党。看来,“围观”是全球网民共同的乐趣。相比twitter,微博的潜水党和围观党又有多少?你知道情况吗?那就快来和我们分享吧!

Source: http://mashable.com/2011/09/30/twitter-history-infographic/

A great visual to explain some interesting historical facts about twitter. 1 in 5 twitter users are inactive and 5% of users create 75% of content – incredible statistics show that most users are simply followers. How do you think Chinese Weibo compare? Share with us any statistics you find intriguing!

分类:Uncategorized