Sponsored viral music video!

二月 8, 2012 留下评论

江湖代有牛人出,汽车也当乐器玩。木有替身,木有后期合成,这支令人忍不住大呼神作的MV由美国乐队Ok Go!与雪佛兰以及乐器公司Gretsch共同创造。设计这段3.5公里的沙漠旅程历时4个月,Ok Go!哥儿几个拍摄想必也吃了不少苦头,结果证明这一切都是值得的!这支MV被上传至youtube后迅速获得大量点击,堪称病毒营销典范!

Ok Go! Have partnered with Chevrolet and Gretsch to create this incredible music video. It is ALL real and took the band four months to design this 3.5km course in the desert! One of the fastest growing viral videos this week (6 million views in 3 days on YouTube). Excellent viral marketing campaign for Chevrolet and Gretsch!

Ok Go – Needing/Getting (Video Link)

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Mcdonalds Twitter hashtags backfired!

二月 8, 2012 留下评论

有例子表明了通过社交媒体来了解你的粉丝的重要性。即使是知名的快餐连锁品牌麦当劳,也有人经常喜欢提出这个品牌的缺点。这给我们的提示是:经常监视你的标签和网上动态以及以最快的速度回复那些负面的反馈。

http://www.mediabistro.com/alltwitter/mcdonalds-twitter-ad-campaign-was-a-mcfail_b17961

A great example of how important it is to understand your fans on social media. For such a popular fast food chain, McDonalds also has some people who like to point out the ugly side of the brand. The lesson is to always monitor your tags and trends online and respond quickly to any negative feedback.

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What do you use to discover information on social media?

二月 7, 2012 留下评论

你知道发布信息的时间将影响这条信息的传播范围吗?这些图表研究的是用户们在什么时间使用社交媒体以及通过什么终端登陆。你通常选择用台式机,平板电脑或是手机登陆社交网站?

Did you know the time of day that you share information can have an impact on how wide it spreads? These graphs are interesting to see when people use social media and on what devices. Do you spend more time on social media websites using a desktop, tablet or mobile device?

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Four ways to get customers to brag about your brand

二月 7, 2012 留下评论

很多公司高层不明白一个简单的“like”或是“follow”不足以形成用户的转化。社交媒体经理们需要从头开始建立方针战略。第一步是利用娱乐内容吸引用户,然后激励,转化,最终形成口碑营销!这个链接提供了一系列优秀的案例分析。

It seems many top-level managers do not understand that a simple “like” or “follow” is not engaging enough for their customers. Social media managers need to develop their strategy from the bottom up. Start with something entertaining to draw the customers, then incentives, engagement and ultimately getting your fans to promote your brand for you online! This link offers a great analysis with some case studies.

http://www.imediaconnection.com/article_full.aspx?id=30471

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China more engaged on social media than the US and Europe

二月 6, 2012 留下评论

近期研究表明,在社交媒体领域,中国相比美国和欧洲涌现了出更多的内容创建者,中国人更乐于发布自己的内容,以及分享他们在网上看到了有趣信息。投票:你更喜欢原创、分享或只是看看?

Recent research has shown that China has more content creators on social media than the USA or Europe. Chinese are more likely to publish their own content and share interesting information they find online. Poll: Are you more likely to create, share or spectate?

http://thenextweb.com/socialmedia/2012/01/04/study-shows-china-and-indias-social-media-users-are-more-engaged-than-us-counterparts/

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The importance of a strong social media plan

二月 6, 2012 留下评论

社交媒体营销作为一项新出现的技术正在被持续完善。目前极其重要的是需要建立一个易适应行业发展趋势变化的社交媒体策略。本文概括了使用传统营销策略(像SWOT分析)的重要性,传统营销和社交媒体营销的主要区别是转化!你认为应该在社交媒体转化方面做怎样的长线规划?

Social media marketing is constantly evolving as new technologies emerge. It is extremely important to have a social media plan that is easily adaptable as trends in the industry change. This article outlines the importance of using traditional marketing plan tactics (like SWOT analysis). The major difference between traditional marketing and social media marketing is engagement! How far ahead do you think that you should plan for social media engagement?

http://socialmediatoday.com/marymanzo/436034/fundamentals-strong-social-media-plan?ref=popular_posts

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